Friday, July 10, 2020

The Importance of Pre-Orders

The Importance of Pre-Orders by Debra H. Goldstein

Until I became an author, the only time I thought of pre-ordering a book was when I knew a new Harry Potter was being released. Once I was published, I heard from other authors that pre-orders were extremely important. Knowing that the third book in my Sarah Blair cozy mystery series, Three Treats Too Many, releases on August 25, but is available for pre-order now, I decided to research what the importance of pre-orders is.

It turns out there are several reasons to encourage (beg) for pre-orders:

1)    If publishers see books are receiving numerous pre-orders, they will increase the print run. More books being printed means the publisher will put more advertising help toward the book because it doesn’t want to get stuck with unsold books. More promotion translates into additional sales.
2)    Pre-orders are reported in first week sales. People often have a surge during their launch parties, but the additional numbers created by pre-sales may help a book make a national or local best-seller list. Word of mouth and recognition again translates into more sales.
3)    Whether Amazon, other online sources, big box stores or independent booksellers receive numerous pre-orders, they will tend to stock more copies of the book. Often, the booksellers will check out and potentially promote a book that customers are showing an interest in.
4)    Authors want publishers to accept their next books. Publishers want to sign authors whose books sell. Pre-order numbers serve as an indicator to a publisher as to whether there is interest in additional works by an author.
5)    Pre-orders are especially important when a series is debuting its first book. Few know of the existence of the series, so it is important to use any means possible to build excitement and interest immediately. One of the best ways to do this is through high numbers of pre-orders which catch the eye of booksellers and readers.

Now that I know how important pre-orders are, I hope you will consider pre-ordering Three Treats Too Many or books by your other favorite authors.  The buy links for Three Treats Too Many are listed below.

About Three Treats Too Many:

When a romantic rival opens a competing restaurant in small-town Wheaton, Alabama, Sarah Blair discovers murder is the specialty of the house . . . 
For someone whose greatest culinary skill is ordering takeout, Sarah never expected to be co-owner of a restaurant. Even her Siamese cat, RahRah, seems to be looking at her differently. But while Sarah and her twin sister, Chef Emily, are tangled up in red tape waiting for the building inspector to get around to them, an attention-stealing new establishment—run by none other than Sarah's late ex-husband's mistress, Jane—is having its grand opening across the street. 
Jane's new sous chef, Riley Miller, is the talk of Wheaton with her delicious vegan specialties. When Riley is found dead outside the restaurant with Sarah's friend, Jacob, kneeling over her, the former line cook—whose infatuation with Riley was no secret—becomes the prime suspect. Now Sarah must turn up the heat on the real culprit, who has no reservations about committing cold-blooded murder . . .
 Includes quick and easy recipes!

Pre-Order/Buy Links:



  1. I'm looking forward to reading it! Congratulations, Debra.

  2. First of all, congratulations on book #3 in this series!
    Secondly, thanks for sharing the research on pre-orders!

  3. This is such a fun series. Looking forward to this!