Friday, March 12, 2010

At Witt's End

Mayhem is on the rise at the Witt’s End Resort, especially Cabin 14, where no guest ever leaves alive. To make matters worse, Sadie Witt must untangle a murderous web while struggling to prevent an unscrupulous sheriff’s deputy from shutting down her lakeside resort.

When guests arrive at Cabin 14, they’re stunned to learn Sadie is their conduit to the hereafter. Clad in outlandish outfits—clothing typically reserved for those without sagging body parts—and sporting hairdos that make bystanders want to look away but can’t, Sadie realizes one of the guests has been murdered and works against the clock to prevent further chaos.

Beth Solheim is the author of the Sadie Witt Mysteries Series. At Witt’s End is the first in the series.

“To market, to market to buy a new book
Whether mysteries or romance, I must take a look.”

That’s what a book reader utters on their way to make the perfect book selection.

“You expect me to do WHAT?”

That’s what an author says when they realize writing the book is only the first step. It’s not just going to the market, it’s creating the market. Most authors understand this before they submit their manuscript. It’s a business venture. Not a hobby. Authors are expected to be professional, build credibility and promote, promote, promote.

With that said, I repeat, “You expect me to do WHAT?”

Gone are the days of the high-end book tours and endless promotional dollars. So, as the ink dried on my book contract, I knew I had to get my hiney in gear and determine a plan of action.

My schedule is tight because I work full time, so I divided my evenings and weekends into segments. Thank goodness the man living with me, aka husband, took this flurry in stride and offered encouragement. The noun ‘book’ quickly became a verb. I learned how to book a blog tour, a book launch, television and radio interviews, library speaking engagements, book fair and book store appearances, newspaper and journal interviews, book club discussion sessions and time to work on the next book in the series. I developed a website, joined Twitter and Facebook and designed a bookmark and brochure for my book and ebook promotion. At Witt’s End launched in February and I plan to be running strong right through Christmas.

“You expect me to do WHAT?”

“To market, to market!

PROMOTE - Push Rip-roaringly Outstanding Material of Tremendous Entertainment

What’s your description of PROMOTE?

Thanks to Rhonda, the Southern half of Evelyn David, and the Stiletto Gang for inviting me.

Beth Solheim

Like the main character in her Sadie Witt mystery series, Beth Solheim was born with a healthy dose of imagination and a hankering to solve a puzzle. She learned her reverence for reading from her mother, who was never without a book in her hand.

By day, Beth works in Human Resources. By night she morphs into a writer who frequents lake resorts and mortuaries and hosts a ghost or two in her humorous paranormal mysteries

Raised and still living in Northern Minnesota, she resides in lake country with her husband and a menagerie of wildlife critters.


  1. Ah, good luck, Beth!

    Just checking--do you ever take a day off? I'm serious. I admit, I think it's impossible, but people keep saying I should. But how?

    So I'm wondering..are there days you just--relax?

  2. I agree with every word and sentiment here, Beth! My first book is coming out from Berkley Prime Crime on 4 May (as Lila Dare) and I have a second (different series) debuting from St. Martin's in Sep. I used to think my English degrees were key to my success as a novelist; now, I'm thinking I should have gone for a degree in advertisting or marketing! Good luck with your books!

  3. Promotion = the things I do for my latest release that detract from time writing the next one. ;-)

    Beth, you're so on the ball! Much success to you and thanks for joining us at Stiletto today!

  4. Your book sure sounds good. I like this type of book. I was surprise you pick 14 as the cabin number..thank you..everyone picks 13 as unlucky so you broke that trend. Happy St. Patrick Day. susan L.

  5. Sounds like a good read! Congratulations.