Recent trends in social media and marketing have shown that video is on the rise. According to a recent white paper from Cisco, “globally, IP video traffic will be 82 percent of all consumer Internet traffic by 2021, up from 73 percent in 2016.” For marketers that means being without video capabilities may make it harder for them to connect with consumers. Or, for authors, that it may be important to add video marketing to their books promotions.
As an author and a graphic designer, I find this both frustrating and exciting. Marketing a book is already expensive enough for an author (unless you’re Nicholas Sparks or one of the other big names, and very few of us are). Adding video to the budget can potentially be a problem. Also, concepting and scripting for video is a particular talent that may not be something an author excels at. But recently, I’ve been working with my business partner (who has more video experience than I do) to create short promo videos for my upcoming book releases. It has been really thrilling to see imagery, text, and audio come together in a way that feels like my stories. And now I can reveal my first video! I hope you enjoy it. Let me know in the comments if you think I hit the mark.
The Shark Santoyo Crime Series: When twenty something Shark got out of prison and made a deal with Geier, the boss of his old gang, he knew he’d be walking into trouble, but he never expected to meet the teenage crime savant Peregrine Hays. The knife-wielding beauty may fuel his dreams, but Peregrine has secrets of her own, and soon Shark is swept up in a whirlpool of murder, revenge, and love. Both streetwise and crime-hardened, Shark and Peri seem like a perfect bloody team as they battle crooked federal agents, sex traffickers, and gangs in search of vindication. But when Shark is faced with an enemy that knows him better than anyone else, he and Peri learn that their options may be staying together OR staying alive…
Bethany Maines is the author of the Carrie Mae Mystery Series, Tales From the City of Destiny, San Juan Islands Mysteries, Shark Santoyo Crime Series, and numerous short stories. When she's not traveling to exotic lands, or kicking some serious butt with her fourth degree black belt in karate, she can be found chasing her daughter or glued to the computer working on her next novel. You can also view the Carrie Mae YouTube video or catch up with her on Twitter and Facebook.