Promo Blues

by Bethany Maines

Yesterday, AB Plum talked about the woes of promoting. She's not alone in finding that the grind of "getting yourself out there" is not fun. Most authors find that to be the hardest part of the job. We're the kind of people who invent people to talk to. Talking to real people is just so, so, so much harder. Real people rarely say what we tell them to say for one thing.  She also mentioned that she's working on her marketing plan.

I see your hands coming up.  "What is a marketing plan?" you ask.  Excellent question.

A marketing plan is a comprehensive document or blueprint that outlines a business advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.

So for an author a marketing objective would be something like get more people to sign up for a mailing list, or have more people review your book.  (Side note / Public service Announcement: if you love an author, review their books. It's the nicest thing you can do!) To accomplish those goals, you have to take steps like advertise, blog, and/or hound your friends. A marketing plan collates these steps, ads assigned dates, and at least takes a stab at figuring out how much they'll cost so that a budget can be created.

I don't know how AB feels about marketing plans, but my thoughts are two-fold.  My first thought, upon completion of a plan, is incredibly smug.  I'm soooo organized.  Who wouldn't want to be as organized as me.  My second thought is usually about two seconds later.  How did I miss that deadline?  Why is this going down in flames?  What do you mean the cost of that ad went up?  Ahhhhhhhh!!!!

All of which is to say that behind every successful book there is an author who is using a wet blanket to try and put out the dumpster fire of her marketing plan.  

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COMING FEBRUARY 13: Galactic Dreams - When Stars Take Flight

When Stars Take Flight takes the story of Thumbelina into space and reimagines the fairy tale for a new age—the future. 

Kidnapped by the To’Andans, tortured by the Moliter, and rescued by Sparrow Pandion—a spy who hides a secret pain—Alliance Ambassador Lina Tum-Bel is up against a galaxy full of trouble as she attempts to rebuild the Interstellar Alliance. Her training says that she can’t trust her handsome rescuer, but maybe together, she and Sparrow can learn to fly.

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Bethany Maines is the author of the Carrie Mae Mystery Series, Tales From the City of Destiny, San Juan Islands Mysteries, Shark Santoyo Crime Series, and numerous short stories. When she's not traveling to exotic lands, or kicking some serious butt with her fourth degree black belt in karate, she can be found chasing her daughter or glued to the computer working on her next novel. You can also view the Carrie Mae YouTube video or catch up with her on Twitter and Facebook.