by Linda Rodriguez
My
late first husband, who died fourteen years ago, still receives mail
at my house—though we were divorced for fifteen years before he
died. If he were alive, he would be old enough for Medicare.
Suddenly, missives from various insurance providers (almost none with
identification of the firm involved) are hitting my mailbox every
day. I called the number listed on one of the early ones to tell them
that Michael was dead. I sent back the cards, which others provided
without a phone number, printing in large block letters across them,
DECEASED.
Almost
immediately, I began to receive hectoring telephone calls from the
first company, who now had my phone number and name from my call to
advise them of Michael’s death. The more I refused the Medicare
insurance they had to sell, the more verbally aggressive and
downright mean they got. I began refusing to pick up the phone at
sight of their phone number in caller ID, so they switched numbers
and caught me another couple of times before I learned those new
numbers. Currently, they call four or five times within five minutes,
varying the number each time. They start at 8:00 a.m. and continue
throughout the day, every few hours. When I’ve told them that they
must stop, they say I contacted them so they have the right to call
me, even though I’m on the no-call list. And unfortunately, that
seems to be the truth, even though I contacted them only to tell them
their target was not here.
Meanwhile,
someone from one of the other companies showed up on my doorstep,
insisting I let him in so he could give me the hard-sell on his
company’s insurance plan. When I repeatedly said no, he verbally
abused me for agreeing to be visited and changing my mind, shouting
and leaning into my face at the door until my dog was straining at
the collar I held, trying to get at this stranger threatening his
mom. I slammed the door in his face, puzzled at his feeling of
entitlement until I realized that he must be from one of the
companies I’d sent a card with DECEASED written on it. Someone at
their corporate headquarters must have interpreted that as permission
to send their salesman around.
I’ve
been in touch with our attorney general’s office about these
events, and I’ve learned that this is common. Medicare is
confusing, and these companies have made a habit for years of using
high-pressure sales tactics with the elderly, since they’ve found
older people’s unquestioning regard for authority figures makes
them easy targets to bully.
Now,
the baby boomers are hitting retirement and Medicare age. My late
first husband was in the vanguard of this group. If he were alive, he
would never have put up with this sales-bullying, and I think these
companies are going to find that their stereotype of little old
elderly people who are easy to pressure into sales will backfire in
their faces as they try it out on the boomers. We have had precious
little regard for authority figures throughout our lives.
I
have encountered more and more of this aggressive, high-pressure
behavior in salespeople of all kinds lately. I wonder if that’s
because I’m moving toward that age when we’re supposed to turn
into people easy to bully into sales that are not in our best
interests, or is it because times are tough financially and people
are desperate to make sales. Which do you think it is? I try to keep
in mind that even the most hectoring salesman is just trying to put
food on his (women can be bad, but the worst offenders are all men,
I’ve found) table. Still, it really makes me mad. Have you noticed
this kind of sales warfare being waged against you lately?

Linda Rodriguez's book, Plotting the
Character-Driven Novel is based on her popular workshop. The
World Is One Place: Native American Poets Visit the Middle East,
an anthology she co-edited was recently published. Every Family
Doubt, her fourth mystery featuring Cherokee campus police chief,
Skeet Bannion, will appear in 2017. Her three earlier Skeet
novels—Every Hidden Fear, Every Broken Trust, and
Every Last Secret—and her
books of poetry—Skin Hunger
and Heart's Migration—have
received honors, such as Malice Domestic Best
First Novel, International Latino Book Award, Latina Book Club Best
Book of 2014, Midwest Voices & Visions, Elvira Cordero Cisneros
Award, Thorpe Menn Award, and Ragdale and Macondo fellowships.
Her short story, “The Good Neighbor,” published in the anthology,
Kansas City Noir, has been optioned for film.