Friday, November 9, 2018

The Importance of Pre-Orders by Debra H. Goldstein

The Importance of Pre-Orders by Debra H. Goldstein

Until I became an author, the only time I thought of pre-ordering a book was when I knew a new Harry Potter was being released. Once I was published, I heard from other authors that pre-orders were extremely important. Knowing that the first book in my Sarah Blair cozy mystery series, One Taste Too Many, releases on December 18, but is available for pre-order now, I decided to research what the importance of pre-orders is.

 It turns out there are several reasons to encourage (beg) for pre-orders:

1)    If publishers see books are receiving numerous pre-orders, they will increase the print run. More books being printed means the publisher will put more advertising help toward the book because it doesn’t want to get stuck with unsold books. More promotion translates into additional sales.

2)    Pre-orders are reported in first week sales. People often have a surge during their launch parties, but the additional numbers created by pre-sales may help a book make a national or local best-seller list. Word of mouth and recognition again translates into more sales.

3)    Whether Amazon, other online sources, big box stores or independent booksellers receive numerous pre-orders, they will tend to stock more copies of the book. Often, the booksellers will check out and potentially promote a book that customers are showing an interest in.
4)    Authors want publishers to accept their next books. Publishers want to sign authors whose books sell. Pre-order numbers serve as an indicator to a publisher as to whether there is interest in additional works by an author.

5)    Pre-orders are especially important when a series is debuting its first book. Few know of the existence of the series, so it is important to use any means possible to build excitement and interest immediately. One of the best ways to do this is through high numbers of pre-orders which catch the eye of booksellers and readers.

Now that I know how important pre-orders are, I hope you will consider spending $7.99 (paperback) or $4.99 (e-book) to pre-order One Taste Too Many from one of buy links listed below.
About One Taste Too Many:

For culinary challenged Sarah Blair, there’s only one thing scarier than cooking from scratch—murder!

Married at eighteen, divorced at twenty‑eight, Sarah Blair reluctantly swaps her luxury lifestyle for a cramped studio apartment and a law firm receptionist job in the tired town she never left. With nothing much to show for the last decade but her feisty Siamese cat, RahRah, and some clumsy domestic skills, she’s the polar opposite of her bubbly twin, Emily—an ambitious chef determined to take her culinary ambitions to the top at a local gourmet restaurant.

Sarah knew starting over would be messy. But things fall apart completely when her ex drops dead, seemingly poisoned by Emily’s award-winning rhubarb crisp. Now, with RahRah wanted by the woman who broke up her marriage and Emily wanted by the police for murder, Sarah needs to figure out the right recipe to crack the case before time runs out. Unfortunately, for a gal whose idea of good china is floral paper plates, catching the real killer and living to tell about it could mean facing a fate worse than death—being in the kitchen!

Pre-Order/Buy Links:



  1. This is a great book. I read it in ARC to blurb it and absolutely loved it. Now, I'm going to preorder it, so I'll have a couple of copies to give as Christmas gifts.