By: Joelle Charbonneau
Next week is Bouchercon – a fan conference for all mystery and thriller related. There will be book signings, awards and panels filled with book discussions.
One of the panels I’m participating on this year at Bouchercon is about all things promotion. How much is too much promotion?
Um…I haven’t a clue.
Honest. I really haven’t the foggiest how to answer that question. Probably because I’m bad at promotion. I’ll write the occasional blog post, do an interview if I’m asked and tweet if I’m giving away a copy of a book. I even remember to post reviews on Facebook- especially if my agent posts them first and makes it easy for me to hit the share button.
But when it comes to creating bookmarks, swag, updating my Amazon author page and posting on chat boards or e-mail group loops about my book….I’m terrible at it all. I feel silly when I carry bookmarks. In fact, I forget they are even in my bag unless someone asks about them. That’s probably the reason I don’t make them anymore. And while I was encouraged to join lots of loops and Goodreads groups, I think I might have posted once one them. Thank goodness for my publishers or no one would know about my books.
So…needless to say, I’m probably not the right author to be weighing in on what promotion works or how to know where to draw the line. Which is why I need your help. What kinds of author driven promotional things do you like? Which ones turn you off? And what would you prefer to see when it comes to the wonderful world of book promotion? I am taking notes!